Changing Plain Jane

Este blog é sobre beleza, vida saudável e lifestyle. Tenho um interesse especial em beleza sem químicos nocivos.

This blog is about beauty, healthy life and lifestyles. I have a special interest in Green Beauty.

terça-feira, 31 de março de 2015


Encontrei este artigo muito completo para quem se inicia na maquilhagem bio.
Espero que gostem.


I'm trying to put together a bit of a beginner's guide to buying 'natural' and cruelty free make up.

Today's post is more of a list or directory... advanced warning it's pretty text heavy but hopefully it will be useful to someone.

Here are some of my simplest tips, you can use these as a starting point along with your own common sense, applying your own standards and comfort levels.

Buy samples

Don't invest in expensive make up without trying it out first. A lot of natural companies appreciate that their products are only sold online and therefore customers can't play with in store testers... hence small and affordable samples.

Check and Double Check Ingredients

Use sites like 
EWG skin deep to search for individual ingredients. I also use my No More Dirty Looksbook and other online sources (i.e. blogs and Google).
What are your standards?

Have a think about what standards you want to apply to your future purchases. Are you happy to compromise in certain areas as you value a particular finish or effect over purity of ingredients? Or are you going to be really 'strict'?

For example if you really don't want your eye shadow to crease and you cannot find an effective natural primer would you be happy/allow yourself to use a non natural one? Or have one to use for special occasions? Do you mind talc in your eye shadows? Is one not-very-natural ingredient enough to stop you buying a product? How do you feel about synthetic dyes? Etc.

You don't want to take the fun out of make up, I think moderation is the key. I personally am pretty strict on what I buy as I tend to regret it if I buy something with a 'non natural' ingredient... I normally avoid using it! So why buy it?? 

Is it cruelty free?

Anything made in the UK or EU will be 'cruelty free' to a degree as we do not allow testing of cosmetic products or ingredients on animals (yay for us!) HOWEVER I personally avoid buying anything that is sold by a parent company that tests on animals. I have a whole video on this subject 

Is it Vegan?

Do you want your products to be vegan? How do you feel about animal products in your make up? Are some okay and others not? For example, I will use products that contain beeswax but not carmine (also shown as CI75470) as bees don't die or suffer (in my opinion) but the cochineal bugs do.

Where to shop?

I've put together a list of my favourite shops/stores. I've split it up into American and European shops just to make it easier for beginners.

Having said that, I regularly buy products from America and I have a guide to customs fees 


Silk Naturals

The biggest range of natural make up I think I've ever seen, so many colours! So many ranges! They do some awesome 'dupes' so if you have a non natural favourite you are struggling to part with then head on over to Silk Naturals for a natural swap. It is all super affordable as well!

Brija Cosmetics

Made by YouTube natural superstar Brianna (I Luv Jesse 444) and mostly made in collections based on TV, movies and pop culture. Very reasonably priced and great quality - guaranteed a high standard of ingredients.

Pumpkin and Poppy

Another small indie brand, not quite so inexpensive but excellent quality and the most gorgeous packaging.

The All Natural Face

My favourite! The least expensive place to buy natural make up and amazing colour range. She has a great sample selection available to help you try before you buy.

Red Apple Lipstick

Probably the most expensive brand that I recommend... not the most expensive brand out there though. The lipstick formula is second to none and their glosses are amazing. They also do the best pressed eye shadows I've tried. 

Shiro Cosmetics

I've not purchased from here myself but their collections and artwork are amazing.

Concrete Minerals

Slightly more on the expensive side but nothing extravagant. You get a lot of product and a high level of quality for your money.


Store ran by a beauty blogger, ideal right?! She knows her stuff and offers extremely high quality options with reasonable international shipping.

iHerb & VitaCost^4270^2308

Both offer 'drugstore' type natural make up like Physicians Formula and Honey Bee gardens. Be wary of ingredients though as I don't think these sites have a very high 'standard' (in terms of green credentials) for the make up products they sell.


Honey Pie Minerals

It's British, it's affordable, it's high quality... it's a great first stop when looking to stock up a natural make up bag.

Being Content

High quality and high end make up and skincare can be found here.

Lily Lolo

A middle priced British brand that I used to be in love with. Unfortunately I had some bad experiences with the shelf life of their products and I'm not happy that they use Carmine in their products so I haven't bought anything new from them in a while. Suggesting them in case you still want to look.

Green People

Not the cheapest make up brand but not stupidly expensive either, high quality make up with nourishing, natural ingredients.

Cocktail Cosmetics

More of a cruelty free/vegan site than a natural one but lots of great brands on there to check out. 


A really great site for affordable, natural make up. Not exclusively natural so be aware and check ingredients.

Lucy Rose

Another affordable site that brings a number of brands together in one place.

Love Lula

More middle to high end make up.

Aya Nature

A European site, I've purchased my Avril mascara from here.


Lots of affordable, European brands

Beautifully Organic

More high end than affordable but with plenty of choices including Zao Organics.

Ecco Verde & Amazingy

I haven't personally shopped at either of these but they come recommended by a trusted 'twitter friend' and fellow Greenie (
Ineke) so it must be good, I was impressed by the selection after a quick browse. My first impressions are that Ecco Verde is more affordable options and Amazingy is at the higher end of the market.

Both/In Store

If you are lucky enough to live near a wholefoods you will be able to find a brilliant selection of natural make up there.


Ships world wide for free, a mix of high end and less expensive options, lots of samples available... a really great site.

Other - Australia

La Mav

This is where I got my current favourite foundation from.

What's in MY Beginners Make Up Bag?

If I had to re-purchase my make up all over again from scratch my new, streamline make up bag would look something like this:

Foundation - Honey Pie Minerals or The All Natural Face
Concealer - Christopher Drummond (available only from the US)
EyeBrows - Silk Naturals Powder
Blush - Honey Pie Minerals and The All Natural Face
Bronzer - Brija Cosmetics
Loose Eye Shadows - Brija Cosmetics, Silk Naturals, Honeypie Minerals
Pressed Eye Shadows - Green People, Red Apple Lipstick
Eye Liners (Pencil) - Lily Lolo or Green People
Eye Liners (Liquid) - The All Natural Face
Mascara - Avril or Physicians Formula
Lips - Red Apple Lipstick (lipsticks & Lip glosses) Brija Cosmetics (Lip glosses & Lip Jellies) Hurraw (tinted lip balm) Green People (Lip Crayon)

Goodness! That was hard! I really hope I don't have to do that for real!! (Touch wood)

I hope this post helps in some way. Sorry it is very wordy and not very aesthetic but I wanted to get the information out there and this seemed the easiest way.

Can you think of anything I've missed? If you have any suggestions or questions please pop them in the comments section to help others out.

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